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March 31, 2012

Nokia Tattoo that vibrates when your phone rings!

Every company talks about taking invention to new level. Apple and Samsung have been leaders in innovating technology like no other company on the planet. But the reports are Nokia has filed for a patent for world's first vibrating tattoo. Now that's taking imagination to a new level.

Recommended Read - Which Mobile should You Buy?
Courtesy: US Patent and Trademark office  

This new tech tattoo is based on "haptic technology" that will transmit "a perceivable impulse" via human skin when he/she gets a call/message.

The patent describes the material as attachable to skin, capable of detecting magnetic field. It will be a removable vibrating tattoo.


How the Phone and Tattoo will communicate?

The phone would communicate through transmission of magnetic waves that it would emit  and tattoo would act as receiver. When the waves hit tattoo, it would set off a tactile response in the user's skin.

It shall also include variety of vibration types and ringtone types giving user customization features. Some Creativity!

The one issue that is not being talked about and is critical is what about the health related issues that is would inherently bring along. Magnetic waves constantly making waves via skin could have serious implications.

All in all, one fantastic imagination being brought to life!



March 20, 2012

How can I use my Home PC from Work?

Of course, the official laptops are 'supposed' to be meant only for official use but how many of us actually keep it to such use. Almost everyone uses official laptops for surfing personal websites or accessing personal emails. But  have you ever had access to your personal PC/Laptop from office? If No, then i am sure you wouldn't wish to miss out on reading further.

To keep it simple and to the point, there are various websites who provide you with such services and two of the best ways/websites that i can suggest are - www.logmein.com and www.teamviewer.com. Both offer free and paid subscription. 

But their lies a fundamental difference between services provided by these two websites. While logmein allows you to remotely access your PC/Laptop without having someone to run the software on it, Teamviewer is designed to work provided there are parties at both ends to approve/grant access.

Also, logmein paid version allows you to carry out remote printing and file sharing. These two risk free options are great ways to establish connection with your home PC/Laptop while you are still at your workdesk. 

March 16, 2012

Chocolate Supplies to End by 2014

One of the world's most loved and cherished treat called chocolate is in danger of extinction. Yes! The drought of chocolate has been predicted.

In a the world where anything may disappoint you but chocolate doesn't, its no surprise to be a chocolate lover. The fact that chocolates supplies may run out by 2014 surely is a heart break for chocolate lovers.

The reason for this drought tracks back to the land, Ivory Coast, which is the largest producer of cocoa beans in the world. The cocoa beans land has been hit by political unrest and dangers to farmers causing many fair trade cocoa farmers and traders to flee the country and chocolate production has hit an all time low.

All we can do is hope that the government of Ivory Coast can come out with a effective solution that brings end to political unrest and ensures safety of farmers.

March 13, 2012

Life says ... Welcome


Little low … Little high
Some respite ... sigh!
Lil desire … but no way
A way … but no want
Life says ... Welcome


Expectation goes for a toss
The coin doesn’t land
Hopes prevail in abundance
Like Roughness in sand
Life says … Welcome

Green, Bright and Sunshine
Looking for things not mine
Make way or compromise
People come with expert disguise
Life says … Welcome

 Bring on is the call
 No matter how short or tall
 Let’s see what have u got
 I am game, I have the balls
 Dear Life ... I am in

March 08, 2012

Apple iPad2 or The "New iPad" - Buy/Replace?

So finally, the much speculated Apple's new ipad has been launched  with a higher resolution display and an updated version of the Apple TV box used to stream movies, TV shows and other content from the Internet to TV sets. Pricing for new iPad: $499 for 16GB, $599 for 32GB & $699 64GB versions. $129 more for 4G. Will be up for sale from March 16.




Whenever there is an Apple product launch in sight, the world media goes to work on one single agenda, thinks on the same and does everything in relation to it, i.e the Apple product to be launched.




This time the hype was around the new iPad, even its name was being rumored to be iPad3 or iPad HD. The new iPad's name still not out but thankfully its specifications are, so lets see what this new launch has in offerings distinct from its predecessor -




1. Boasts of 2048 x 1536-pixel “retina” display powered by an A5X quad-core graphics chip.
2. A higher resolution display than your standard 1080p HDTV and 44% greater saturation than the iPad 2.
3. The device can attain maximum download speeds of up to 72Mbps using 4G LTE and 21Mbps with HSPA+.
4. Comes with 9.4mm wide and weighs 1.5lbs (slightly heavier than iPad 2).
5. Supports voice dictation (primarily needed for Siri) for English, French, German and Japanese.




But the elephant in the room is why would a person who owns iPad2 go in for New iPad? 




The above features may be a great extension to iPad2 but not sure if they are compelling enough to convince you to change your existing iPad2. May be much more was expected from this new launch and more importantly, what was needed was, a reason to change existing iPad2.


iPad2 has already been allowed iOS 5.1 upgrade, the looks are pretty much the same and comes with Dual-core 1 GHz Cortex-A9 processor which is sufficient for the needs that iPad satisfy. 

At the end of the day, it gets down to personal choice of replacing your current iPad2 with new one or you are smart to wait a little longer for a much more upgraded one. 

But surely, if you were planning to buy one - suggestion lies heavily in favour of the new iPad.


Nonetheless, this piece on the table from Apple will, as expected, surely set the sales registers ringing.

March 07, 2012

Bulgam Bhai - Campaign to Improve Case Detection of TB

As part of Global Fund Round 9 (Project Axshya) funded by The International Union Against Tuberculosis and Lung Diseases and implemented by Population Services Internationaland BBCWST has designed and produced a 360 degree communication campaign to improve case detections of TB, which means increased sputum testing at the nearest Designated Microscopy Centers (DMC); for people having persistent cough for 2 weeks or more.



BBCWST had launched this innovative campaign by organizing a press event on 15/2/12  to formally release the campaign outputs to the media and elicit  their support by creating surround sound for the campaign.



BulgumBhai Campaign

BulgamBhai is a sort of superhero character who lives in a den in an undisclosed location and has this unique (totally out dated signal receiving device) which detects any sound of cough anywhere. On hearing which our man using his superhero powers transports himself to the spot and in an intimidating, intrusive, comic, concerned manner asks the person who is coughing ‘Doo Haftey Ho Gaye Kya? (Are two weeks up). BulgamBhai does this in multiple situations across region, strata and age and at the closing makes a ‘call to action’.



As part of this campaign, taking a creative leap we turned the repulsiveness of sputum on its head and developed BulgamBhai (Sputum in Hindi is called Bulgam). With time and increased media exposure this property will gain currency of its own and become symbolic with a radar/alarm for sputum testing in case of persistent cough for two weeks. It’s going to be a 360 degree campaign reaching out through both mass media and on ground activation. The media outreach will include (T.V/Radio long & short format/outdoor publicity, street theatre, video on wheels Vans, a range of on ground activation support materials etc.)




The campaign will focus on increasing sputum testing at the nearest DMC (Designated Microscopy Centre). As per the grant, the campaign is to be done across six states, but during our discussions and presentations with the donor and the Ministry of Health (Central TB Division) the idea has made a powerful connect and already the stakeholders are talking about a national scale up.


Its time we raised voice over this issue, make your contribution, share this post with your friends and spread the awareness.


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As part of campaign, the above post has been authored by Akshat Gupta